2015-2018
In 2015, I embarked on my marketing career as a Production Assistant at DealerOn, an website-building company for car dealerships. My responsibilities included managing backend content updates and ensuring website functionality. As a subsequent Website Quality Assurance Specialist, I focused on identifying UX and functionality issues to optimize website performance and maintain SEO compliance.
2018-2021
At the Methanol Institute, a trade association in the energy sector, I applied my marketing expertise to develop a comprehensive multi-channel marketing plan and strategy. This included social media, paid advertising, email marketing, website SEO optimization, and ongoing maintenance.
To enhance SEO, I focused on:
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Improving search engine rankings by maintaining a top 10 Google presence.
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Acquiring high-quality backlinks to increase website authority.
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Conducting regular audits and monitoring to ensure optimal SEO performance.
2021-2023
I leveraged my knowledge in digital maketing at two organizations, one being Washington Gas, where to enhance social media engagement, I incorporated visually appealing graphics that captivated our audience. Additionally, I effectively managed and strategized on email marketing campaigns, leading to increased program participation.
2024-Present
With almost a decade of SEO experience, I am currently dedicated to providing expert SEO services at Amergis. My responsibilities include overseeing the SEO performance of two websites undergoing a rebranding process. I closely monitor technical SEO, on-page optimization, page speed, and backlinks.
Leveraging data-driven insights, I regularly provide strategic recommendations and execute digital campaigns to reach pre-defined goals.